ABOUT

Broken Designer Brand was born in Milan from a simple idea:

THE ART OF REBUILDING.

After 15 years in fashion, I learned that designing isn't only about creating something new.

It's about looking at what exists, questioning it, taking it apart, and giving it a new direction.

My own life became part of the process.

Years of working in fashion.
Years of learning.
Years of trying.
Years of starting again.

Eventually, I decided to build something of my own: BDB

I created a designer clothing brand around the idea of the rebuilding uniform—

for artists creating their next work,
for entrepreneurs building their next business,
for designers creating their next idea,
for workers building a better future,
for anyone who has had to start again.

The clothes are designed in Milan with a focus on proportion, material, construction, and everyday wear.

Broken Designer Brand is about the process of rebuilding.

And every person wearing it brings their own story.